Portfolio Feedback 3: The Chase

Last week we were given another opportunity to gain feedback on our portfolios from professionals currently working in the industry. We visited the design consultants at The Chase in Manchester who have worked on a variety of assignments in advertising, publishing and packaging. In small groups we each talked through our portfolios explaining each piece and gaining experience in talking about our own work to professionals. The main areas that were mentioned in the visit included:

• Remove the logo and explanation that is included at the bottom of each image. This shows the title of the work and the materials used. He advised to lose this as with my printer portfolio I will be present to explain each piece. This is only need with my PDF portfolio.

• Designing postcards of my work to send out to potential clients will be a good way of promoting my self easily. Making sure I do it regularly and follow up with them to get work.

• Explain any narrative work. The pages and spreads from books/stories Ive include need at least a line or two from the story below the illustration to set it up for the client.

• Don't feel that you need to talk and explain everything to the client. Get used to talking about my work to anyone, make my explanations more concise. Learn when to let my work speak for itself.

All this points and the advice from illustrator Nicola Slater will help me change and improve my portfolio into something ill be proud and confident to show to clients.