Holly Wales Lecture

 

Image from Holly Wales

 

We received a lecture from freelance illustrator Holly Wales, who gave us an insight into her working methods and tips/advice on working in illustration. She creates hand drawn illustrations in felt tip marker pens for a wide range of clients.

Main points of Holly's lecture:

• Uses felt tips pens- cheap, easy to get (this was important when she was starting out)
• Loose, fast style - like and embraces the imperfections in her pieces
• Work featured on many products - Magazines/newspapers, cushions, cards, posters, wrapping paper, packaging etc.
• Fills her portfolio with the types of work she wants to get jobs in (typography) so that her clients can see what she is able to do for them.
• Continues working in sketchbooks on self-initiated work.
• Her work is content driven - by her clients
• There is a fine line between being adaptable for the client and sticking to your decisions and illustration style. This will be important when finding illustration jobs.